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PRESS RELEASE |
Uppsala |
e-mail: lotten.andersson@svenskakyrkan.se The Church of Sweden website: www.svenskakyrkan.se
Successful Information Campaign for the Church of Sweden
According to a recent poll, in which 1,000 people were interviewed, every third Swede has been reached by the Church of Sweden information campaign entitled A Place for Reflection. 76 percent of those asked were positive to advertisements by the Church of Sweden about its work. "We have succeeded in our task", Katarina Gentzel, the information strategist, says. "Our purpose with this campaign was to tell the general public about the role of the Church of Sweden as an open national church, and in that we have been successful".
As the new year began, the Church of Sweden became an independent denomination, separated from the state. As part of the work to inform people about its new role, the Church of Sweden has run the campaign entitled A Place for Reflection. Advertisements were placed in the daily papers, outdoors and on films at the cinemas during the three weeks of the Christmas and New Year period, and as a follow up, every household in the country has received a letter signed by the respective bishop.
The poll, that was carried out in order to investigate how the Swedish people had received the campaign, shows that 31 percent of those asked had seen something of the output. Also, 29 percent of those who had seen it were positive about it and 37 percent felt that it was addressed to them. 62 percent of those asked could remember that they had received a letter, and that they had also read it. 45 percent of these had a positive impression of the sender.
"We are very satisfied with the result", Katarina Gentzel, says. "Not least in view of the fact that the intended group was the entire Swedish people".
It is not only the Swedish people who have received this campaign well. The Advertisement industry is also positive to A Place for Reflection. Every month representatives from that industry meet to rank the advertisements on film and in the papers for that last month. In tough competition, the campaign by the Church of Sweden gained a place among the three winners at the top.
Besides these successes, the pictures of the advertisements in the campaign have become popular postcards. Just over 100,000 have been picked from postcard stalls in Stockholm, Gothenburg and Malmö, and thus they top the postcard guide for the month.
Further information on the campaign A Place for Reflection and about the result of the poll is available on the Church of Sweden website: www.svenskakyrkan.se
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